Apropa't a la ciència
Generalitat de Catalunya
As communication materials for the exhibition Apropa’t a la Ciència (‘Get Closer to Science’), we designed invitations, a press kit folder, four different A5-format cards, and an accordion calendar. In line with the title of the exhibition, we used microscopic images to create an air of mystery and generate interest in the show. The fact that the microscopic photos look completely abstract helps avoid any focus on a specific field of science, which was very important to the success of the communication campaign. Later we created a ‘Year of Science’ calendar featuring exhibition-related activities. The calendar maintained the visual code used in the exhibition materials, and the PRI font, also designed by us, was used throughout.