Giralt Sabaters
Giralt Sabaters
Visual identity for a chain of multi-brand shoe shops. This project was carried in collaboration with Montse Raventós and Jordi Roca. The idea was to take advantage of the form of the letter ‘g’ to create an abstract geometrical representation of the sole of a shoe. The use of only lowercase letters is intended to convey a sense of proximity to clients and mark a complete break with the previous graphic image.