Alícia
Alícia
Corporate identity for a beauty salon in Vilafranca del Penedès. The style of the establishment is young, non-conformist, and daring. We created a large letter A — cut, wild-looking and distorted – that plays a symbolic role and is always a separate element from the rest of the salon’s name. This generates a duality of registers that gives it a certain personality. The identity is still in use and has stood up well to the passage of time and changing fashions.