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Within the framework of this complete graphic design project, we created everything from a font consistent with the exhibition design to the last communication element. The key graphic elements are the typography, pure colours, the use of pixels in the treatment of photos, and rationality of form. The graphic components are combined to create a logical flow of communication and serve as building blocks for the design of many different pieces. The modular font is constructed out of pieces, like the tubes that lead visitors around the exhibition. The basis for its design is the skeleton of a cursive font, a distinctive feature that makes the font resemble handwriting. Though we were conscious of the risk involved in working with a non-standard font, we felt it was essential to reflect the exhibition’s focus on research and innovation.
Graphic design for the ‘Jazz Saturdays’ series at the Blanquerna Cultural Centre. Our idea for the first series fuses music and typography. The series featured concerts by four groups that play different jazz styles, and the graphic design is based on the superposition of the title, which is composed in musical format (each letter is positioned where a note would be) based on four great jazz themes, one in each style. The overprinting creates a sense of movement, while the very free, improvised character of the typographic composition and overall look are perfectly in tune with the jazz theme.
